What would you call a unique inland Sea, situated at the lowest point on Earth more than 400m below sea level, which is the largest natural reservoir of minerals and trace elements – the very infrastructure of life?

What would you call a Sea whose curative powers have been recognised throughout history - Aristotle, the Queen of Sheba, King Herod the Great, Flavius and Cleopatra among the first to proclaim its benefits?

What would you call a Sea whose unique properties restore skin’s vitality and promote cellular renewal, creating a baby skin impact after bathing for 20 minutes and providing the most effective natural treatment of skin conditions such as psoriasis, eczema and acne?

The Dead Sea? No way!! Thus, we have bestowed upon that Sea a title it deserves, a title we have registered as our official trademark: Sea of Life ™